About Lead Fractional

Meet the fractional leaders in our community

Meet a few of our vetted fractional leaders—experienced CxOs trusted by companies, partners, and stakeholders across industries. They bring proven expertise, strategic insight, and real-world impact to help businesses grow and thrive.

A fractional CxO is a senior executive who works with a company part-time or on a project basis, bringing the same strategic guidance and leadership as a full-time C-level officer. They help define direction, optimize operations, launch key initiatives, and mentor teams, delivering high-level impact without the cost or long-term commitment of a permanent executive.

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Our members

Get to know the experience behind the names.

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MihkelFractional Chief Operating Officer

Mihkel has 15+ years of operational leadership experience in fintech, proptech, lending, investing, and defence technology, working with startups, scaleups, and regulated businesses across Europe and the UK. He specializes in strategy execution, KPI systems, governance, budgeting, and AI-enabled workflows, helping founder-led companies improve accountability, performance management, investor readiness, and operational efficiency.

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LaurenceFractional Chief Marketing Officer

Laurence has 12 years of marketing leadership experience in renewable energy, market research, sustainable manufacturing, and technology. She works with companies of all sizes across Denmark, Scandinavia, and international markets. Laurence specializes in brand strategy, go-to-market planning, digital marketing, MarTech, and executive communications, leading transformation projects for growth-focused businesses.

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RitaFractional Organisational Development & HR Officer

Rita has 20+ years of leadership experience in Finance, ICT, FMCG, Production, Retail, and Professional Services industries in the Baltics and globally. Her specialities are reward, performance, and change management, organisational effectiveness, and making transformations happen (digital, cultural, restructuring, post-M&A integration, etc.).

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RomanFractional Chief AI Officer

Roman is a business and technology leader with 15+ years of experience across scale-ups, SMEs, and corporates. His core expertise lies in business development, digital transformation, and AI strategy. He has worked across industries including IT services, SaaS, financial services, manufacturing, and logistics, supporting companies in international markets such as Benelux, the Baltics, and the UK.

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EgilsFractional Chief Operations Officer

Egils has 15+ years of leadership experience, helping startups, scale-ups, and SMEs — particularly in digital services, online media, B2B SaaS, performance marketing, and education businesses — build execution systems, improve operational clarity, and scale internationally across Europe, the UK, the US, and the Baltics. He specializes in operating cadence and accountability, growth and marketing operations, analytics and reporting, and automation.

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JurgitaFractional Chief Marketing Officer

Jurgita has 17+ years of marketing leadership experience in plastics, metal, and the automotive industry, working with corporates and SMEs in Lithuania, Germany, and Sweden. She specializes in communication planning, marketing budgets, LinkedIn, and press relations, leading marketing departments in sustainability, green energy, and industrial sectors.

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LoretaFractional Chief Sustainability & Quality Officer

Loreta offers 15+ years of compliance experience across IT, logistics, BPO, retail & wholesale. She specializes in integrating global standards (ISO 9001, 14001, 45001, 28001, 27001, TISAX, SQAS, AEO, TAPA) and managing internal audits. Her expertise spans from strategy to reporting (GHG, EcoVadis) and risk management.

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KennethFractional Chief Marketing Officer

Kenneth has extensive expertise in building scalable growth engines for B2B SaaS, DTC e-commerce, consumer technology, and online education companies. He has led marketing teams in Estonian, UK and US markets. Kenneth's strengths include full-funnel GTM strategy, growth marketing, revenue operations, lifecycle marketing, AI workflow automation, and marketing&sales alignment.

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TomasFractional Chief Marketing Officer

Tomas has over 10 years of experience in marketing and digital leadership, working with corporates, scale-ups, and boutique companies in digital products, services, and travel (B2B and B2C). He excels as a fractional CMO, Product Owner, and growth enabler, delivering strategic and hands-on support remotely worldwide or in hybrid setups in Vilnius, Kaunas, and Portugal.

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IngridaFractional Chief Marketing Officer

Ingrida has 10+ years of marketing leadership experience across B2B/B2C services, IT & software, manufacturing, NGOs, and tourism & hospitality, supporting SMEs, corporates, and nonprofits. She specializes in strategic B2B marketing, employer branding, brand positioning, and storytelling, leading integrated campaigns, business development initiatives, and cross-functional projects.

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DmitrijFractional Chief Technology Officer

Dmitrij has 15 years of IT leadership experience across telecommunications, healthcare, finance, and SaaS & automation platforms, supporting startups, scale-ups, SMEs, and enterprise companies. He specializes in enterprise software architecture, including high-load systems, integrations, workflow automation, and AI/LLM design, serving clients internationally across the EU, US, UK, Baltics, and Portugal.

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RokasFractional Chief Marketing Officer

Rokas has 10+ years of marketing experience, including 4+ in leadership, working with D2C, B2B services, and B2B SaaS/lead generation across SMEs, established businesses, and selective scale-ups globally. He specializes in brand and performance marketing, ROI-driven growth, paid acquisition, GA4, measurement, and CRO, taking on roles as fCMO and strategic consultant.

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JustinaFractional Chief Marketing Officer

Justina has 7 years of marketing leadership experience, working with startups, scale-ups, SMEs, corporates, and nonprofits across financial services, healthcare and life sciences, education, B2B services, and media in Lithuania and internationally. She specializes in marketing and communications strategy, positioning, brand creation and repositioning, integrated campaigns, and PR.

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JulijaFractional Chief Marketing Officer

Julija has 15 years of marketing leadership experience, helping B2B SMEs in EdTech, e-learning, hospitality, IT services, and entertainment scale by building clear structure, repeatable processes, and aligned marketing-sales systems in Lithuania and India. She specializes in positioning, go-to-market strategy, lead generation, sales enablement, and marketing operations, taking on fractional CMO roles.

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AlinaFractional Chief Operating Officer

Alina has 10+ years of leadership experience in operations and strategy execution, supporting scale-ups and SMEs — especially in international trade and distribution, manufacturing, retail and e-commerce, and multi-location service businesses. She specializes in strategy implementation, operational scaling, and coaching-driven performance management (ICF-certified).

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ViktorijaFractional Chief Marketing Officer

Viktorija has 10 years of leadership experience across marketing, sales, and product development. As a fractional CMO, she supports B2B tech, SaaS, and professional services companies — mainly SMEs, corporates, and scale-ups in Lithuania. She specializes in product and service marketing, segmentation and positioning, GTM, marketing audits, and performance measurement.

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GintarėFractional Chief HR Officer

Gintarė is an HR leader with 10+ years of experience in human resources management for growing organizations. She has a strong track record working with SMEs, family-owned businesses, and corporates across industries like manufacturing, professional & business services, and industrial sectors. Her expertise covers the full HR spectrum—from strategy and process design to talent acquisition, leadership development, and organizational growth.

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JustinaFractional Brand Lead

Justina has 9 years of marketing experience, working across SaaS/tech, professional services, lifestyle & wellness, tourism, and e-commerce. She supports scale-ups, SMBs, and individuals in English-speaking markets (USA, UK, AU) and Lithuania. Justina takes on fractional brand leadership roles including brand creation, rebranding and campaign production.

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DovilėFractional Marketing Manager

Dovile has 4 years of marketing leadership experience, working with startups and small or solo businesses in e-commerce, dropshipping, and lead businesses like beauty, photography, and sports clubs. She specializes in media buying and digital marketing strategy, and works remotely to deliver targeted campaigns and growth initiatives.

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VildaFractional Chief Marketing Officer

Vilda has over 12 years of marketing and communication leadership experience in agencies, VC, EdTech, defence tech and other B2B startups and scale-ups in Lithuania, Germany, and the Baltics & Nordics. She specializes in brand strategy, product marketing and building winning teams while taking on fractional CMO roles.

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GretaFractional Chief Marketing Officer

Greta has 10 years of marketing experience in financial services & fintech, education & edtech, and HR & HRtech, supporting startups and scale-ups in Lithuania, the Netherlands, Switzerland, Germany, and Belgium. She specializes in go-to-market strategy, product marketing, and thought leadership, offering fractional CMO services, positioning workshops and strategic guidance.

Why be a part of Lead Fractional?

Belong. Collaborate. Lead.

Join our community for fractional leaders — a place to exchange ideas, find business opportunities, and sharpen your leadership through meaningful connections and events.

Testimonials

What fractionals said about our first meetup

Thank you for this initiative to bring fractionals together! 💪 We could have talked and talked — so many shared questions had piled up :)

RitaVilnius

Thanks again to the organizers! It was great that our first group of twenty could meet in an informal, cozy setting. We had the chance to chat warmly, share ideas, experiences, and more. So, when are we meeting next? 😉

JurgitaKaunas

It was really nice to meet some of you for the first time, and to catch up with others after a break! @Vilda and @⁨Greta⁩, what a wonderful initiative! Thank you so much 🤞👌

LauraVilnius

I'm really glad I had a chance to attend the very first LT Fractionals Meetup - so many inspiring people, warm conversations, and great energy all in one place!

ThomasUK

Thank you for bringing us together! It’s so meaningful to meet so many people who have chosen a similar path. To hear them, share, and get inspired. Bravo, fCMO! 👏

NeringaVilnius

There were sooo many discoveries! And when I got home, even more questions 🙉. But now I know where to find the answers ;). Thank you, Greta and Vilda.

MonikaVilnius
Have any questions?

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